Tuesday, December 6, 2011

Holiday Shopping: What Next?




Holiday Shopping: What Next?
by Jacqueline Seewald

Nothing can quite compare with the yearly ritual of holiday shopping, which theoretically begins on the day after Thanksgiving, Black Friday. However, in actuality it begins much earlier, of late right after Halloween. In fact, the way things are going, pretty soon the stores will start putting up tinsel on the 4th of July.


The frenetic pace of shopping madness increases unabated throughout December. The shopping itself takes on such dimensions that with many people, the material supercedes the spiritual aspect of the holidays.


But before the shopping can even begin, there is the business of finding parking at the Mall. Holiday shoppers know when they are nearing the Mall because traffic becomes as thick as an ant colony, and jockeying for position starts in earnest. Inevitably, a type "A" personality loses patience and aggressively pulls out on the shoulder of the road, speeds ahead, then forces his/her way into the regular stream of traffic. This individual manages to gain perhaps four or five car lengths to ultimately beat the traffic light, forcing other drivers to slam on their brakes and come to an abrupt halt. A cacophony of horns proceeds to announce the general agitation.

Arriving at the mall, one is treated to a breathtaking sight—an unending sea of automobiles. There is quite literally not a parking spot to spare. And so begins the art of cruising for a space. This can be compared to the choreography of a ballet. Automobiles pirouette and arabesque around the lot.

Inevitably, there is a car waiting in each aisle for someone to pull out. Often there are two vehicles set to swoop down like vultures. The poor driver who must pull out of the spot has a serious dilemma: which way to go? One or the other of the waiting drivers must be disappointed, only to drive off angrily, perhaps offering the middle finger salute. Definitely not showing proper holiday spirit! (More like the gunfight at Okay Corral) Drivers keep cruising, ready to dive like kamikaze pilots when they find a likely target--barely avoiding fender benders--a holiday miracle in itself. No matter how many spaces exist, there are never enough.


Another technique involves following those who are leaving. Sometimes these shoppers are merely putting away their packages and return to the Mall for further exploration. Then there is the individual, fully aware someone is waiting for his/her parking spot, who decides this is a good time to sit and light up a cigarette, fiddle with the car radio, or begin a philosophical discussion on the meaning of life with someone they've conjured on a cell phone.


Most amazing of all are those who decide to grab the closest parking spot. I'm talking here about nabbing the spaces set aside for the handicapped. These artists fall into several categories. First are those who have no physical impediment whatsoever but park illegally because they don't want to continue cruising. We have no trouble spotting them as they run out when the police start ticketing. The second category: those who somehow obtained handicapped stickers yet can move like gazelles, either had some impediment but are over it and kept their stickers, or obtained them illegally in the first place. There seem to be a growing number of these talented artists who we may refer to as prima donnas.


With so many people claiming the right to place handicapped stickers in their automobiles, I am waiting for the time when non-handicapped signs will be issued instead. After managing to obtain a parking spot and reaching the Promised Land of the Mall, we are greeted by a chorus of Hallelujah from the sound system. Unfortunately, by this time, we are almost too weary to shop.

When Christmas and Chanukah come and all the gifts are finally handed out, matters are not in the least resolved, as a good portion of those gifts will end up being returned soon after. (The heaviest shopping day of the entire year is December 26th) So just when we think our holiday shopping is finally done, it's only just begun!


Then there's the matter of re-gifting. That's the most bizarre ritual of all. This refers to presents that don't come with any clue as to where they were purchased. Even Sherlock Holmes would scratch his head in perplexity. These are gifts that no one in their right mind would want to keep: purple plaid socks, perfume that would make a skunk turn up its tail in disgust. Well, you get the picture! So what does one do with such odious presents? Naturally, we save them and give them to those who have given us their re-gifts. You know you've gone full cycle when one of your re-gifts is gifted back to you.


I would like to suggest that e-books are an excellent gift to give. You don’t have to run around. You can make your selections in comfort. And you don’t have to spend your life savings. There’s a perfect book for everyone, whether a cookbook like KILLER RECIPES or romantic mystery thrillers like THE INFERNO COLLECTION and THE DROWNING POOL, my two novels just published in e-book formats by L&L Dreamspell. Check it out at:
http://www.lldreamspell.com/JacquelineSeewald.htm


What are your feelings regarding holiday shopping? Do you give books as gifts? Thoughts and comments welcome!
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